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We are InsightAsia, the Asia Market Research Specialist. We deliver the human insight for business to innovate, communicate & grow in Asia.
Between 1997 and 2005 InsightAsia grew from its Indonesian core and offices were opened in Malaysia, Thailand and Singapore. Since 2007, we have expanded our footprint to include offices in Vietnam and the Philippines.
Now headquartered in Singapore, and enjoying over 21 years of successful business, our story continues to be told. With over 120 employees region wide we continue to grow our business by helping our clients to grow theirs.
Rice Cooker Market Study
Aug 05, 2025 7 months agoUpdating rice cooker preferences, usage patterns, and purchase behavior in Vietnam's household appliance market To examine rice cooker usage patterns, preferences, and purchase behaviors across Vietnam to inform product development and marketing strategies for manufacturers and retailers in this competitive category. Objectives Understand current rice cooker usage patterns Map current rice cooker type ownership and usage frequency Identify pain points and satisfaction levels with current products Evaluate consumer preferences and purchase behavior Identify key purchase drivers and barriers Measure feature preferences across demographic segments Determine price sensitivity for different rice cooker types Analyze competitive landscape Measure brand awareness, consideration and usage Evaluate brand positioning and perceived strengths Identify gaps and opportunities in the market Survey Design Methodology: Online quantitative survey. Target respondents: Demographics: Male & female aged 25-55 years. SEC ABC. Urban areas & semi-urban areas of 6 key cities: HCMC, Hanoi, Da Nang, Can Tho, Hai Phong, Nha Trang. Behavioral criteria: Primary or joint decision-maker for household appliance purchases. Current rice cooker owner. Uses rice cooker at least 3 times per week. Mix of recent purchasers (past 2 years) and those planning to purchase in next 12 months. Source: https://insightasia.com/rice-cooker-market-study/
Vietnam Hair Care Market
Jun 27, 2025 8 months agoUsage & Attitudes Study Understanding consumer behavior, preferences, and trends in Vietnam's hair care market. Research Objectives Map current hair care product usage patterns Identify key purchase drivers and barriers Measure brand performance and positioning Segment consumers based on attitudes and behaviors Determine future trends and opportunities Fieldwork Details Sample Size: 462. Demographics: Men & women aged 18-55. Geography: Urban & suburban areas across 6 cities: Hanoi, HCMC, Da Nang, Can Tho, Hai Phong, Nha Trang. Methodology: Online survey with follow-up qualitative interviews (with 08 survey respondents representing different consumer segments). Fieldwork Period: January – February 2025 Source: https://insightasia.com/vietnam-hair-care-market/
Say NO to Single Use Plastic
Jun 20, 2025 8 months agoInsightAsians are on a mission to spotlight, educate and act against indiscriminate use of single use plastic. We think the biggest threat to humanity & beautiful Asia is the irreversible damage plastic waste is creating to our rivers, beaches, oceans and aquatic life. With the poor and sometimes non-existent waste management infrastructure across emerging Asia, plastic and non-compostable garbage is having a catastrophic impact. Our Thai team are already on the case. Inspired by the Ministry of Natural Resources and Environment's slogan: เปลี่ยนโลกสดใส ลดใช้ถุงพลาสติก. Direct translation – ‘Make the world better, use less plastic bags', InsightAsia Thailand made sure they enjoyed a plastic free ‘play date' together at Kanchanaburi. To support the government initiative to use fewer plastic bags, our Thai team used reusable cloth bags during their recent team away day. The cloth bags are made from organic material that is biodegradable. Perfect for work, play and all future shopping trips! We are taking baby steps to speak up & act on how we consume, use and dispose of plastic at work and home. We are also hungry to support research initiatives pro bono for this cause. Contact us today if you would like our support with researching how to educate and change attitudes on waste management and plastic usage. Together we can create a new norm!
