Usage & Attitudes Study Understanding consumer behavior, preferences, and trends in Vietnam's hair care market. Research Objectives Map current hair care product usage patterns Identify key purchase drivers and barriers Measure brand performance and positioning Segment consumers based on attitudes and behaviors Determine future trends and opportunities Fieldwork Details Sample Size: 462. Demographics: Men & women aged 18-55. Geography: Urban & suburban areas across 6 cities: Hanoi, HCMC, Da Nang, Can Tho, Hai Phong, Nha Trang. Methodology: Online survey with follow-up qualitative interviews (with 08 survey respondents representing different consumer segments). Fieldwork Period: January – February 2025 Source: https://insightasia.com/vietnam-hair-care-market/