Effective Date: November 1st, 2016
Policy Version: 1.01
‘Nonpersonal Information’ (NPI) is information that is in no way personally identifiable and which is obtained automatically when you access our website or apps with a web browser. ‘Personally Identifiable Information’ (PII) is not publicly displayed information that is personally identifiable to you and obtained for us to provide you with a product or service. PII may include information such as your name, address, phone number, credit card information, and other related information that you provide to us.
Your Personal Identifiable Information (PII)
Information We Collect
Generally you control the amount and type of information you provide to us when using our website or apps. If you register as a member to use our website or apps, you must provide PII in order for us to provide you with various features and/or functionality of our website or apps. As a member we collect your PII in the following ways:
At Member Registration
When you register for membership, we collect your name, email address, and other information listed.
When Buying Products or Services
If you buy products or services from us, we collect your name, email address, physical address, credit card information, phone number, and other information listed.
There may be online forms used on our website or apps. The information you enter into these online forms may contain PII.
If you use our mobile application, you may have to provide PII in order to use it.
Computer Information Collected
When you use our website or apps, we automatically collect certain computer information through the interaction of your mobile phone or web browser with our website or apps. Such information is typically (but not always) considered NPI.
Identifying the areas of our website or apps that you have visited
Signing in and identifying you as a member or user of our website or apps
Our website or apps analytics
Remarketing our products or services to you
Navigating our website or apps
Remembering your preferences and settings
We may also use a technology called web beacons to collect general information about your use of our website or apps and your use of special promotions or newsletters. The information we collect by web beacons allows us to statistically monitor the number of people who open our emails. Web beacons also help us understand the behavior of our customers and visitors. Our web beacons are not used to track your activity outside our website or apps.
We automatically receive information from your web browser or mobile device. This information includes the name of the website or apps from which you entered our website or apps, if any, as well as the name of the website or apps to which you’ll go when you leave our website or apps. This information also includes the IP address of your computer/proxy server that you use to access the Internet, your Internet service provider’s name, web browser type, type of mobile device, and computer operating system. We use all this information to analyze trends among our users to help improve our website or apps.
Why am I seeing ads by Google for products I’ve viewed?
Our website or apps uses a remarketing advertising service. Our remarketing service is provided by Google and other companies that show our ads on website or apps across the Internet. With remarketing you may see ads for our products you have previously looked at. As an example, suppose you visit a website that sells computers, but you do not buy a computer on your first visit to that website. The website’s owner might like to encourage you to revisit his/her site and buy a computer by showing you his/her ads again on other websites that you visit. We use remarketing for similar purposes, so you may see advertisements for our products as you search the Internet. For this to happen Google or other remarketing providers will read a cookie that is already in your browser, or they place a cookie in your browser when you visit our site or other sites using remarketing. (This can only happen if your browser is set to let it happen).
When you visit another website that works with Google or other providers of remarketing advertising, you may see ads for products that you previously viewed, even though they may have nothing to do with the website you are seeing the ads on. So going back to the computer example, you may see ads for computers on a news or weather website. This happens because your browser is sending Google the same cookie and encouraging you to revisit the computer website that you previously visited to buy a computer.
Why am I seeing ads by for products I’ve viewed?
Our website uses a remarketing advertising service. Our remarketing service is provided by Facebook. With remarketing, you may see ads for our products you have previously looked at when you use Facebook. For this to happen, Facebook uses a Custom Audience Pixel that is activated when a visitor lands on web page and a unique “cookie” is placed in their browser.
How Your Information Is Used
We use the information we receive from you as follows:
Provide our products and services
Personalize and customize content
Make improvements to our website or apps
Contact you with updates to our website or apps
Resolve problems and disputes
Contact you with marketing and advertising
that we believe may be of interest
Communications and emails
When we communicate with you about our website or apps, we will use the email address you provided when registering as a member. We may also send you alerts regarding your use of our website or apps. We may also send you emails with promotional information about our website or apps or offers from us or our affiliates, unless you have opted out of receiving such information. You can change contact preferences at any time through your account or by contacting us.
Sharing information with affiliates and other third parties
We do not sell, rent, or otherwise provide your PII to third parties for marketing purposes. However, we may use your nonpersonal information for data aggregation purposes which might be sold to other parties at our discretion. Any such data aggregation would not contain any of your PII. We may provide your PII to affiliates who provide services with regards to our website or apps (such as payment processors, shipping companies, United States Postal Service and other service providers.)
Community discussion boards
Legally required releases of information
We may be legally required to disclose your PII if such disclosure is (a) required by subpoena, law, or other legal process; (b) necessary to assist law enforcement officials or government enforcement agencies; (c) necessary to investigate violations of or otherwise enforce our Legal Terms; (d) necessary to protect us from legal action or claims from third parties, including you and/or other members; (e) necessary to protect the legal rights, personal/real property, or personal safety of our company, users, employees, and affiliates.
Disclosures to successors
Protecting the privacy rights of third parties
If any postings you make to our website contain information about third parties, you need to make sure that you have permission to include them in your posting. While we are not legally liable for the actions of our users, we will remove any postings for which we are notified that such postings violate the privacy rights of others.
Retaining and Destroying Your Personal Information
We retain information we collect from you (including PII) for only as long as we need such information for legal, business, or tax purposes. Your information may be retained in electronic form, paper form, or a combination of both. When your information is no longer needed, we will destroy, delete, or erase it.
Changing and Requesting Your Personal Information
You can change or update your PII using facilities found on our website or apps. If you need assistance with updating your PII or removing yourself from our mailing lists, send us an email with your request or contact us using our contact information found on our website or apps. You may also request the type of personal information we have collected from you that is stored in electronic or paper format by our company.
Opting out of sharing information
You can always opt-out of future unaffiliated third-party disclosures of your information. Such opt out will not affect disclosures otherwise permitted by law including but not limited to: (i) disclosures to affiliates, (ii) disclosures to third-party service providers who provide certain services for our business, such as credit card processing, computer system services, shipping, data management, or promotional services, (iii) disclosures to third parties as necessary to fulfill your requests, (iv) disclosures to governmental agencies or law enforcement departments or otherwise required to be made under applicable law, (v) previously completed disclosures to third parties, or (vi) disclosures to third parties in connection with subsequent contests or promotions you may choose to enter, or third-party offers you may choose to accept.
Do Not Track settings
Change and turn off tracking features in your browser. You can turn off tracking features and other security settings in your browser by visiting the following links:
For Internet Explorer visit: http://goo.gl/0taI7I
For Mozilla Firefox visit: http://goo.gl/IKxt9l
For Google Chrome visit: http://goo.gl/NQIkqE
For Safari visit: http://goo.gl/7XCOzL
Links to Other Websites
Protecting Children’s Privacy
We follow the Children’s Online Privacy Protection Act (COPPA). Even though our website is not designed for use by anyone under the age of 18 (child), we realize that a child may attempt to access our website or apps. We do not knowingly collect PII from a child under the age of 18. If you are a parent or guardian and believe that your child is using our website or apps, please contact us. We may ask for proof of identification before we remove any information to prevent malicious removal of account information. If we discover on our own that a child is accessing our website or apps, we will delete the information as soon as we discover it, will not use the information for any purpose, and will not disclose the information to third parties. You acknowledge that we do not verify the age of our users nor have any liability to do so. If you are a child, please seek the permission from a parent or guardian before using our website or apps.
Our Email Policy
We comply with the federal CAN-SPAM Act. You can always opt out of receipt of further email correspondence from us or our affiliates. We will not sell, rent, or trade your email address to any unaffiliated third party without your permission except in the sale or transfer of our business.
Our Security Policy
We have taken steps to build our website or apps using industry-standard encryption and authentication tools to protect the security of your PII. When we collect your PII through our website or apps, we will encrypt your PII before it travels over the Internet using industry-standard technology for conducting secure online transactions. We also use technologies such as secure routers and firewalls to protect your PII. Unfortunately we cannot fully guarantee secure data transmission over the Internet because of its nature.
Once we receive your PII, we have security measures in place to protect against the loss or misuse of your PII, though again we cannot fully guarantee against such loss or misuse. We strongly urge you to protect any password you may have for our website or apps and not share it with anyone. You should always log out of our website when you finish using it, especially if you are sharing a computer with someone else or are using a computer in a public place.
Use of Credit Cards
You may have to provide a credit card to buy products and services from our website or apps. We use third-party billing services and have no control over these services. We use our commercially reasonable efforts to make sure that your credit card number is kept strictly confidential by using only third-party billing services that use industry-standard encryption technology to protect your credit card number from unauthorized use. However, you understand and agree that we are in no way responsible for any misuse of your credit card number.
International Data Transfers
Information that we collect may be stored and processed in and transferred between any of the countries in which we operate in order to enable us to use the information in accordance with this policy. Personal information that you publish on our website or apps or submit for publication on our website or apps may be available via the Internet around the world. We cannot prevent the use or misuse of such information by others. You hereby agree to the transfers of personal information described within this section.
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